Best Business Practice

Online Sales and Security

eCommerce - Best Sales Practice

Global Webworx and team are great at producing effective online business and product representation. But our service does not end there. We want to make sure that you use your Online resources efficiently and with great results. Below are some important steps all online business owners should consider to help increase Online sales and customer retention.

List newly arrived and trendy product on the first page of your shopping cart or eStore.
List specials on the first page of your shopping cart or eStore.
Keep your product navigation simple. Categorize if possible (e.g. Electronics, Auto Care, Clothing…)
Collect your customers E-Mail address either during checkout or account registration. Each E-mail address is a future sales opportunity.
Offer your customers and prospects the option of newsletter subscription.
Send out weekly or monthly newsletters. Discuss new product and always include a back link for product purchase.
Many shopping carts offer recommended products or other products purchased along with viewed product. If such feature is available, USE IT.
Have a return policy which clearly states any rules and regulations especially on returned products and any restocking fees.

Many shopping cart include reporting tools. Use them to monitor which products are viewed most and least and adjust your specials accordingly.
Have a “Contact Us” page. Many would be customers shy away from online stores without contact info.
Include a postcard and/or general business card with each shipped order.
For frequently repeat customers, throw in a freebie once in a while. Include a thank you letter. Make your repeat customers feel special.
Offer shipping discounts on volume orders.
Try to ship the product(s) no later than 24 hours of order.
Entice your customers to visit more frequently with daily specials.

Be pro-active and your business will increase. Always think out of the box. If possible, attend an industry related event/fair. And remember, competition is good for business as it will always keep you on your toes and strive to be better than your competitors.

Good luck and happy selling!

Additional Resources

http://www.ecommerce-guide.com/

http://www.customerthink.com/

http://www.electronicretailermag.com/

http://www.practicalecommerce.com/